Strategic Planning & Sales — Ignite Strategies LLC

Service

Strategic Planning & Sales

Build a revenue engine.

Overview

Close the gap between where your business is and where it needs to be.

Most business owners know where they want to go — they just can't bridge the gap between that vision and a concrete plan that their team can execute. Andy builds that bridge. From market positioning and ideal customer profiling to sales process architecture and revenue forecasting, this engagement transforms ambition into a structured, measurable growth strategy.

What's Included

Market position audit

Ideal customer profile (ICP) framework

Go-to-market strategy document

Sales process architecture & scripts

Revenue forecasting model (12–24 month)

Pricing & margin analysis

Team alignment workshop

90-day execution roadmap

The Signs

STUCK AT A PLATEAU?

Unclear Growth Direction

Revenue's coming in, but the next phase of growth is a question mark.

Sales That Swing Month to Month

Unpredictable results make forecasting and planning a guess.

Goals Without Accountability

Targets get set, then stall because nobody owns the execution.

Bottlenecks Choking Growth

Processes that used to work now slow everything down.

Flying Blind on Performance

No meaningful KPIs means decisions stay reactive instead of strategic.

The Owner Is the Bottleneck

Every major call routes through you, and that ceiling caps the company.

The Process

HOW IT WORKS.

Diagnostic

Full audit of your current pipeline, sales process, market position, and competitive landscape. No assumptions — just data.

Strategy Design

We architect your go-to-market approach: target segments, positioning, pricing, and a sales methodology built for your team.

Execution Playbook

You receive a 90-day action plan with clear owners, KPIs, and milestones. Not a slide deck — a real operating document.

Accountability

Monthly reviews keep your team on track. We adjust the plan as market conditions shift and performance data rolls in.

The Payoff

WHAT YOU GET.

Faster Revenue Growth

Focus on the highest-impact opportunities and cut the distractions.

Healthier Profit

Point resources at the activities that actually return the most.

Confident Decisions

Data-driven planning and clear metrics behind every move.

A Team That's Aligned

Everyone clear on priorities, ownership, and what success looks like.

Leaner Operations

Tighter processes that reduce waste and support scale.

Stronger Leadership

Clarity, accountability, and the tools to lead the organization, not firefight it.

Proof

FROM THE FIELD.

ALL CLIENT RESULTS

42 → 400+

Strategic Planning & Sales

Service agreements

"It stopped feeling like a roller coaster. I started being able to plan. It changed the whole feeling of running the business."

Sandy

HVAC owner

Coach:Andy Ervin

HVAC

READ THE FULL CASE STUDY →

Fit

WHO THIS IS FOR.

Business owners doing $1M–$25M in revenue who have a clear growth target but lack the structured strategy to reach it. Especially effective for companies that have plateaued, recently changed markets, or are building a sales team for the first time.

Who We Help

Small Business Owners — a real roadmap for sustainable, profitable growth.

Growing Companies — systems and strategy to expand without the chaos.

Executive Leadership Teams — alignment, accountability, and sharper performance.

Family-Owned Businesses — long-term growth without sacrificing continuity.

Businesses Facing a Plateau — the barriers identified and the momentum restored.

LET'S TALK →

Questions

FREQUENTLY ASKED.

How long does strategic planning take?

Most engagements run the assessment and roadmap over several weeks, with ongoing implementation support available if you want accountability through execution.

Is this only for large companies?

No. Small and mid-sized businesses often benefit most — clarity and focus matter most during the critical growth stages.

Can it actually improve profitability?

Yes. The right strategy surfaces revenue opportunities, removes inefficiency, and sharpens how resources get allocated.

Do you help execute the plan?

Yes. Execution matters as much as strategy — we work alongside you and your team to make sure it actually happens.

Your Coach